Keynote claims, measured

“An up-to-12-core GPU, also with two more cores than before, now features Neural Accelerators in each core, delivering up to 2x faster graphics for more intensive tasks like photo editing, along with fantastic gaming performance compared to M4.”

iMac 24-inch (M6) announcement, October 2026, Apple Newsroom, iMac 24-inch (M6) announcement, October 2026

“The new Dual 16-core Neural Engine delivers up to 2x faster AI compute than the previous generation, and combined with the advanced GPU and faster memory bandwidth and with higher memory bandwidth up to 170GB/s, iMac rips through AI tasks like running LLMs on device.”

iMac 24-inch (M6) announcement, October 2026, Apple Newsroom, iMac 24-inch (M6) announcement, October 2026

“Powered by a 7-core GPU with Neural Accelerators in each GPU core, iPad mini delivers up to 4.5x faster AI performance than the previous generation — perfect for AI tasks ranging from running on-device models in creative apps to running local LLMs.”

iPad mini (A20 Pro) announcement, October 2026, Apple Newsroom, iPad mini (A20 Pro) announcement, October 2026

“The 512GB configuration features a powerful Dual 16-core Neural Engine, which offers double the processing power of the previous generation, accelerating tasks in apps like Draw Things and Detail.”

iPad mini (A20 Pro) announcement, October 2026, Apple Newsroom, iPad mini (A20 Pro) announcement, October 2026

“Featuring 50 percent more memory bandwidth than A19 Pro, the new 6-core CPU features integrated Neural Accelerators and is faster than the competition, while the new 7-core GPU design is up to 40 percent faster than A19 Pro — a significant upgrade for graphics rendering.”

iPhone 18 Pro announcement, September 2026, Apple Newsroom, iPhone 18 Pro announcement, September 2026

“A20 Pro also features a new Dual 16-core Neural Engine, which accelerates on-device AI models and computational photography, and includes 32 total cores for double the AI processing power of A19 Pro.”

iPhone 18 Pro announcement, September 2026, Apple Newsroom, iPhone 18 Pro announcement, September 2026

“With new materials and three times more surface area than the previous generation on iPhone 17 Pro, the redesigned vapor chamber dramatically improves sustained performance and enables up to a 40 percent gain over the previous generation — the highest sustained performance yet.”

iPhone 18 Pro announcement, September 2026, Apple Newsroom, iPhone 18 Pro announcement, September 2026

“A 12-core GPU, also with two more cores than before, now includes Neural Accelerators in each core for the first time on Mac mini, resulting in up to 4x faster AI performance and 2x faster graphics than Mac mini with M4.”

Mac mini (M6) announcement, August 2026, Apple Newsroom, Mac mini (M6) announcement, August 2026

“In addition, the all-new Dual 16-core Neural Engine delivers up to 2x faster performance than the previous generation, and combined with the advanced GPU, Mac mini is a powerhouse for all things AI.”

Mac mini (M6) announcement, August 2026, Apple Newsroom, Mac mini (M6) announcement, August 2026

“Now featuring up to 4.3x faster AI performance, up to 2x faster storage, up to 1.8x faster graphics, and up to 1.3x faster CPU speed, along with higher memory bandwidth, Mac Studio empowers creatives, developers, AI researchers, data scientists, and more to push the boundaries of what they can do.”

Mac Studio (M5 Ultra) announcement, August 2026, Apple Newsroom, Mac Studio (M5 Ultra) announcement, August 2026

“Combined with an up-to-10-core GPU with a powerful Neural Accelerator in each core, MacBook Air with M5 delivers up to 4x faster performance for AI tasks than MacBook Air with M4, and up to 9.5x faster than MacBook Air with M1.”

MacBook Air (M5) announcement, March 2026, Apple Newsroom, MacBook Air (M5) announcement, March 2026

“M4 delivers over 4x faster 3D pro rendering with ray tracing performance compared to iPad Air with M1, offering more accurate lighting, reflections, and shadows for extremely realistic gaming experiences.”

iPad Air (M4) announcement, March 2026, Apple Newsroom, iPad Air (M4) announcement, March 2026

“The 16-core Neural Engine is 3x faster than that of M1 and is perfect for everyday tasks that use on-device AI, like searching for subjects and texts in photos, or leveraging powerful AI features in apps like Goodnotes and Onform: Video Analysis App.”

iPad Air (M4) announcement, March 2026, Apple Newsroom, iPad Air (M4) announcement, March 2026

“M5 delivers AI performance that’s up to 3.5x faster compared to M4, and up to 5.6x faster than iPad Pro with M1.”

iPad Pro (M5) announcement, October 2025, Apple Newsroom, iPad Pro (M5) announcement, October 2025

“Incorporating a third-generation ray-tracing engine enabling more realistic lighting, reflections, and shadows — M5 is ideal for visually intensive applications and gaming — iPad Pro has up to 1.5x faster 3D rendering with ray tracing than the previous-generation iPad Pro, and up to a whopping 6.7x faster rendering performance than iPad Pro with M1.”

iPad Pro (M5) announcement, October 2025, Apple Newsroom, iPad Pro (M5) announcement, October 2025

“The M5 chip features a next-generation GPU with a Neural Accelerator in each core, delivering up to 3.5x the AI performance and up to 1.6x faster graphics than the previous generation.”

MacBook Pro 14-inch (M5) announcement, October 2025, Apple Newsroom, MacBook Pro 14-inch (M5) announcement, October 2025

“M1 upgraders will experience up to 6x faster AI performance, up to 6.8x faster GPU performance with ray tracing, and up to 2x faster CPU performance.”

MacBook Pro 14-inch (M5) announcement, October 2025, Apple Newsroom, MacBook Pro 14-inch (M5) announcement, October 2025

“When compared to Intel-based systems, it delivers up to 86x faster AI performance, up to 30x faster GPU performance with ray tracing, and up to 5.5x faster CPU performance.”

MacBook Pro 14-inch (M5) announcement, October 2025, Apple Newsroom, MacBook Pro 14-inch (M5) announcement, October 2025

“M5 also includes Apple’s third-generation ray-tracing engine, providing up to a 45 percent graphics uplift in apps using ray tracing.”

M5 announcement, October 2025, Apple Newsroom, M5 announcement, October 2025

“When paired with the Apple-designed vapor chamber, A19 Pro enables iPhone 17 Pro and iPhone 17 Pro Max to deliver up to 40 percent better sustained performance than the previous generation — ideal for gaming, video editing, and running large local language models.”

iPhone 17 Pro announcement, September 2025, Apple Newsroom, iPhone 17 Pro announcement, September 2025

“The M4 chip features a powerful 10-core CPU, an up to 10-core GPU, and support for up to 32GB of unified memory, making the new MacBook Air up to 2x faster than the M1 model.”

MacBook Air (M4) announcement, March 2025, Apple Newsroom, MacBook Air (M4) announcement, March 2025

“When compared to the fastest Intel-based MacBook Air, the M4 model delivers up to 23x faster performance.”

MacBook Air (M4) announcement, March 2025, Apple Newsroom, MacBook Air (M4) announcement, March 2025

“Mac Studio with M3 Ultra is up to 2.6x faster than Mac Studio with M1 Ultra, and up to 6.4x faster than the 16-core Intel Xeon W-based Mac Pro.”

Mac Studio (M3 Ultra) announcement, March 2025, Apple Newsroom, Mac Studio (M3 Ultra) announcement, March 2025

“For graphics-intensive rendering workflows, iPad Air with M3 offers up to 4x faster performance than iPad Air with M1, enabling more accurate lighting, reflections, shadows, and extremely realistic gaming experiences.”

iPad Air (M3) announcement, March 2025, Apple Newsroom, iPad Air (M3) announcement, March 2025

“Compared to M1, the Neural Engine in M3 is up to 60 percent faster for AI-based workloads.”

iPad Air (M3) announcement, March 2025, Apple Newsroom, iPad Air (M3) announcement, March 2025

“In fact, compared to iPad with A13 Bionic, users will see up to a 50 percent improvement in overall performance, and A16 makes the updated iPad up to 6x faster than the best-selling Android tablet.”

iPad (A16) announcement, March 2025, Apple Newsroom, iPad (A16) announcement, March 2025

“With M4, MacBook Pro is up to 1.8x faster than the 13-inch MacBook Pro with M1 for tasks like editing gigapixel photos, and even more demanding workloads like rendering complex scenes in Blender are up to 3.4x faster.”

MacBook Pro 14-inch (M4) announcement, October 2024, Apple Newsroom, MacBook Pro 14-inch (M4) announcement, October 2024

“With a Neural Engine that’s over 3x more powerful than in M1, it’s great for features in Apple Intelligence and other AI workloads.”

MacBook Pro 14-inch (M4) announcement, October 2024, Apple Newsroom, MacBook Pro 14-inch (M4) announcement, October 2024

“Featuring a more capable CPU with the world’s fastest CPU core, the new iMac is up to 1.7x faster than iMac with M1.”

iMac 24-inch (M4) announcement, October 2024, Apple Newsroom, iMac 24-inch (M4) announcement, October 2024

“And with an immensely powerful GPU featuring Apple’s most advanced graphics architecture, iMac with M4 handles more intense workloads like photo editing and gaming up to 2.1x faster than iMac with M1.”

iMac 24-inch (M4) announcement, October 2024, Apple Newsroom, iMac 24-inch (M4) announcement, October 2024

“The Neural Engine in M4 is now over 3x faster than on iMac with M1, making it the world’s best all-in-one for AI, and accelerating the pace at which users can get things done.”

iMac 24-inch (M4) announcement, October 2024, Apple Newsroom, iMac 24-inch (M4) announcement, October 2024

“A17 Pro delivers a huge performance boost for even the most demanding tasks, with a faster CPU and GPU, a 2x faster Neural Engine than the previous-generation iPad mini, and support for Apple Intelligence.”

iPad mini (A17 Pro) announcement, October 2024, Apple Newsroom, iPad mini (A17 Pro) announcement, October 2024

“A 17 percent increase in total system memory bandwidth — the highest ever in iPhone — enables faster experiences when using Writing Tools and Image Playground, and helps deliver astounding graphics.”

iPhone 16 Pro announcement, September 2024, Apple Newsroom, iPhone 16 Pro announcement, September 2024

“Hardware-accelerated ray tracing gets up to 2x faster for even more realistic light sources and reflections, and Game Mode in iOS 18 unlocks more consistent frame rates while making AirPods, game controllers, and other wireless accessories incredibly responsive.”

iPhone 16 Pro announcement, September 2024, Apple Newsroom, iPhone 16 Pro announcement, September 2024

“The new mechanical architecture improves heat dissipation and efficiency for up to 20 percent better sustained performance.”

iPhone 16 Pro announcement, September 2024, Apple Newsroom, iPhone 16 Pro announcement, September 2024

“An upgraded 16-core Neural Engine is optimized for large generative models and runs ML models up to 2x faster than the A16 Bionic chip.”

iPhone 16 announcement, September 2024, Apple Newsroom, iPhone 16 announcement, September 2024

“Now with hardware-accelerated ray tracing, games on iPhone 16 and iPhone 16 Plus more accurately represent the behavior of light with up to 5x higher frame rates than with software-based ray tracing.”

iPhone 16 announcement, September 2024, Apple Newsroom, iPhone 16 announcement, September 2024

“The efficiency of A18 and the device’s rearchitected internal design deliver up to 30 percent higher sustained performance for gaming while ensuring Apple Intelligence runs efficiently on iPhone.”

iPhone 16 announcement, September 2024, Apple Newsroom, iPhone 16 announcement, September 2024

“Coupled with higher unified memory bandwidth, pro rendering apps like Octane will see up to 4x faster performance than M2.”

iPad Pro (M4) announcement, May 2024, Apple Newsroom, iPad Pro (M4) announcement, May 2024

“The new iPad Pro with M4 features Apple’s most powerful Neural Engine ever, capable of 38 trillion operations per second, which is 60x faster than Apple’s first Neural Engine in the A11 Bionic chip.”

iPad Pro (M4) announcement, May 2024, Apple Newsroom, iPad Pro (M4) announcement, May 2024

“With M2, the new iPad Air is an amazing device for AI, featuring a more efficient 16-core Neural Engine that is 40 percent faster than M1.”

iPad Air (M2) announcement, May 2024, Apple Newsroom, iPad Air (M2) announcement, May 2024

“With M3, MacBook Air is up to 60 percent faster than the model with the M1 chip and up to 13x faster than the fastest Intel-based MacBook Air.”

MacBook Air (M3) announcement, March 2024, Apple Newsroom, MacBook Air (M3) announcement, March 2024

“The 14‑inch MacBook Pro with M3 is up to 60 percent faster than the 13‑inch MacBook Pro with M1, and with its advanced thermal system, it unleashes the full potential of M3 for sustained performance.”

MacBook Pro 14-inch (M3) announcement, October 2023, Apple Newsroom, MacBook Pro 14-inch (M3) announcement, October 2023

“The CPU performance cores and efficiency cores are 30 percent and 50 percent faster than those in M1, respectively, and the Neural Engine is 60 percent faster than the Neural Engine in the M1 family of chips.”

M3 announcement, October 2023, Apple Newsroom, M3 announcement, October 2023

“iMac with M3 is up to 2x faster than the prior generation with M1.”

iMac 24-inch (M3) announcement, October 2023, Apple Newsroom, iMac 24-inch (M3) announcement, October 2023

“The new CPU is up to 10 percent faster with microarchitectural and design improvements, and the Neural Engine is now up to 2x faster, powering features like autocorrect and Personal Voice in iOS 17.”

iPhone 15 Pro announcement, September 2023, Apple Newsroom, iPhone 15 Pro announcement, September 2023

“Now with hardware-accelerated ray tracing — which is 4x faster than software-based ray tracing — iPhone 15 Pro offers smoother graphics, as well as more immersive AR applications and gaming experiences.”

iPhone 15 Pro announcement, September 2023, Apple Newsroom, iPhone 15 Pro announcement, September 2023

“The 5-core GPU has 50 percent more memory bandwidth for smooth graphics when streaming videos and playing games.”

iPhone 15 announcement, September 2023, Apple Newsroom, iPhone 15 announcement, September 2023

“M2 Ultra features a more powerful CPU that’s 20 percent faster than M1 Ultra, a larger GPU that’s up to 30 percent faster, and a Neural Engine that’s up to 40 percent faster.”

M2 Ultra announcement, June 2023, Apple Newsroom, M2 Ultra announcement, June 2023

“Mac Studio with M2 Ultra is up to 3x faster than the previous-generation Mac Studio with M1 Ultra, and up to 6x faster than the most powerful Intel-based 27-inch iMac.”

Mac Studio (M2 Ultra) announcement, June 2023, Apple Newsroom, Mac Studio (M2 Ultra) announcement, June 2023

“The next-generation Neural Engine is 40 percent faster than M1, speeding up ML tasks like video analysis and image processing.”

Mac mini (M2) announcement, January 2023, Apple Newsroom, Mac mini (M2) announcement, January 2023

“Combined with the CPU and GPU, the 16-core Neural Engine can process 15.8 trillion operations per second — 40 percent more than M1 — making iPad Pro even more powerful when handling machine learning tasks.”

iPad Pro (M2) announcement, October 2022, Apple Newsroom, iPad Pro (M2) announcement, October 2022

“This makes the new iPad up to 5x faster than the best-selling Android tablet, and for users looking to upgrade from a device like iPad (7th generation), they will see up to 3x improvement in overall performance with the new iPad.”

iPad (10th generation) announcement, October 2022, Apple Newsroom, iPad (10th generation) announcement, October 2022

“Advanced machine learning functions are powered by a 16-core Neural Engine in A14 Bionic — offering double the number of cores of A13 — boosting machine learning capabilities by up to 80 percent.”

iPad (10th generation) announcement, October 2022, Apple Newsroom, iPad (10th generation) announcement, October 2022

“With two high-performance cores and four high-efficiency cores, the new 6-core CPU is up to 40 percent faster than the competition and easily handles demanding workloads.”

iPhone 14 Pro announcement, September 2022, Apple Newsroom, iPhone 14 Pro announcement, September 2022

“A16 Bionic features an accelerated 5-core GPU with 50 percent more memory bandwidth — perfect for graphics-intensive games and apps — and a new 16-core Neural Engine capable of nearly 17 trillion operations per second.”

iPhone 14 Pro announcement, September 2022, Apple Newsroom, iPhone 14 Pro announcement, September 2022

“Built using second-generation 5-nanometer technology, M2 takes the industry-leading performance per watt of M1 even further with an 18 percent faster CPU, a 35 percent more powerful GPU, and a 40 percent faster Neural Engine.”

M2 announcement, June 2022, Apple Newsroom, M2 announcement, June 2022

“Up to 90 percent faster CPU performance than Mac Pro with 16-core Xeon processor.”

Mac Studio (M1 Ultra) announcement, March 2022, Apple Newsroom, Mac Studio (M1 Ultra) announcement, March 2022

“Up to 3.8x faster CPU performance than the fastest 27-inch iMac with 10-core processor.”

Mac Studio (M1 Ultra) announcement, March 2022, Apple Newsroom, Mac Studio (M1 Ultra) announcement, March 2022

“Up to 4.5x faster graphics performance than the 27-inch iMac, and up to 80 percent faster than the fastest Mac graphics card available today.”

Mac Studio (M1 Ultra) announcement, March 2022, Apple Newsroom, Mac Studio (M1 Ultra) announcement, March 2022

“With 5-nanometer technology, A15 Bionic — the fastest chip in a smartphone — features a new 5-core GPU in the Pro lineup that brings the fastest graphics performance in any smartphone, up to 50 percent faster than the leading competition, ideal for video apps, high-performance gaming, and the slate of new camera features.”

iPhone 13 Pro announcement, September 2021, Apple Newsroom, iPhone 13 Pro announcement, September 2021

“The new 6-core CPU with two new high-performance cores and four new high-efficiency cores, is up to 50 percent faster than the competition and handles demanding tasks smoothly and efficiently.”

iPhone 13 Pro announcement, September 2021, Apple Newsroom, iPhone 13 Pro announcement, September 2021

“A new 6-core CPU with two high-performance cores and four high-efficiency cores is up to 50 percent faster than the competition, the fastest in any smartphone, and handles demanding tasks smoothly and efficiently, while the new 4-core GPU is up to 30 percent faster than the competition and enables more lifelike visuals and lighting effects in graphics-intensive games.”

iPhone 13 announcement, September 2021, Apple Newsroom, iPhone 13 announcement, September 2021

“This makes the new iPad up to 3x faster than the best-selling Chromebook, and up to a whopping 6x faster than the best-selling Android tablet.”

iPad (9th generation) announcement, September 2021, Apple Newsroom, iPad (9th generation) announcement, September 2021

“Featuring the brand new A15 Bionic chip, the new iPad mini delivers up to 80 percent faster performance than the previous generation, making it the most capable iPad mini ever.”

iPad mini (6th generation) announcement, September 2021, Apple Newsroom, iPad mini (6th generation) announcement, September 2021

“Advanced machine learning (ML) functions are powered by a 16-core Neural Engine and new ML accelerators in the CPU, delivering 2x faster ML tasks than its predecessor.”

iPad mini (6th generation) announcement, September 2021, Apple Newsroom, iPad mini (6th generation) announcement, September 2021

“Up to 85 percent faster CPU performance, so users can export their favorite video project in iMovie faster than ever, easily work with massive 100-megapixel photos in Lightroom, and compile new apps in Xcode in a fraction of the time.”

iMac 24-inch (M1) announcement, April 2021, Apple Newsroom, iMac 24-inch (M1) announcement, April 2021

“Up to 2x faster GPU performance for certain apps like Affinity Photo and Photoshop, and up to 50 percent faster than the most powerful discrete graphics in the fastest 21.5-inch iMac, allowing users to render edits in real time or add complex filters to their photos in a snap.”

iMac 24-inch (M1) announcement, April 2021, Apple Newsroom, iMac 24-inch (M1) announcement, April 2021

“Up to 3x faster machine learning in apps that leverage the 16-core Neural Engine in M1.”

iMac 24-inch (M1) announcement, April 2021, Apple Newsroom, iMac 24-inch (M1) announcement, April 2021

“With up to an 8-core GPU, graphics are up to 5x faster, the biggest leap ever for MacBook Air, so immersive, graphics-intensive games run at significantly higher frame rates.”

MacBook Air (M1) announcement, November 2020, Apple Newsroom, MacBook Air (M1) announcement, November 2020

“Faster and more efficient than ever, A14 Bionic has the fastest CPU and GPU by up to 50 percent compared to the fastest competing smartphone chips, enabling console-quality gaming experiences, powerful computational photography, and more, while delivering great battery life.”

iPhone 12 Pro announcement, October 2020, Apple Newsroom, iPhone 12 Pro announcement, October 2020

“Pushing the limits of machine learning (ML), A14 Bionic features a 16-core Neural Engine — for an 80 percent increase in performance — that is capable of completing 11 trillion operations per second, enabling improved performance on even the most intense ML models.”

iPhone 12 Pro announcement, October 2020, Apple Newsroom, iPhone 12 Pro announcement, October 2020

“Faster and more efficient than ever, A14 Bionic has the fastest CPU and GPU by up to 50 percent compared to the fastest competing smartphone chips, enabling console-quality gaming experiences, powerful computational photography, and more, while delivering great battery life.”

iPhone 12 announcement, October 2020, Apple Newsroom, iPhone 12 announcement, October 2020

“Pushing the limits of machine learning (ML), A14 Bionic features a 16-core Neural Engine — for an 80 percent increase in performance — that is capable of completing 11 trillion operations per second, enabling improved performance on even the most intense ML models.”

iPhone 12 announcement, October 2020, Apple Newsroom, iPhone 12 announcement, October 2020

“To deliver breakthrough machine learning capabilities, A14 Bionic includes a new 16-core Neural Engine that is twice as fast, and capable of performing up to 11 trillion operations per second, taking machine learning apps to a whole new level.”

iPad Air (4th generation) announcement, September 2020, Apple Newsroom, iPad Air (4th generation) announcement, September 2020

“A14 Bionic also includes second-generation machine learning accelerators in the CPU for 10 times faster machine learning calculations.”

iPad Air (4th generation) announcement, September 2020, Apple Newsroom, iPad Air (4th generation) announcement, September 2020

“This makes the new iPad up to two times faster than the top-selling Windows laptop, up to three times faster than the top-selling Android tablet and up to six times faster than the top-selling Chromebook.”

iPad (8th generation) announcement, September 2020, Apple Newsroom, iPad (8th generation) announcement, September 2020

“The new MacBook Air delivers up to two times faster CPU performance and up to 80 percent faster graphics performance, letting customers breeze through daily activities and play more games.”

MacBook Air (2020, Intel) announcement, March 2020, Apple Newsroom, MacBook Air (2020, Intel) announcement, March 2020

“Featuring the powerful A10 Fusion chip, the new seventh-generation iPad brings up to two times faster performance over the top-selling Windows PC for powerful multitasking and smooth gameplay in Apple Arcade.”

iPad (7th generation) announcement, September 2019, Apple Newsroom, iPad (7th generation) announcement, September 2019

“The 21.5-inch iMac now features 8th-generation quad-core, and for the first time 6-core processors, delivering up to 60 percent faster performance.”

iMac (Retina 4K, 21.5-inch, 2019) announcement, March 2019, Apple Newsroom, iMac (Retina 4K, 21.5-inch, 2019) announcement, March 2019

“iMac now delivers up to two times faster performance for a wide range of computing tasks.”

iMac (Retina 4K, 21.5-inch, 2019) announcement, March 2019, Apple Newsroom, iMac (Retina 4K, 21.5-inch, 2019) announcement, March 2019

“Radeon Pro Vega graphics come to the 21.5-inch iMac, delivering up to 80 percent faster graphics performance.”

iMac (Retina 4K, 21.5-inch, 2019) announcement, March 2019, Apple Newsroom, iMac (Retina 4K, 21.5-inch, 2019) announcement, March 2019

“Now with quad- and 6-core 8th-generation Intel Core processors with Turbo Boost Speeds up to 4.6GHz and Intel UHD graphics, Mac mini delivers up to five times faster performance than the previous generation.”

Mac mini (2018) announcement, October 2018, Apple Newsroom, Mac mini (2018) announcement, October 2018

“A12 Bionic features a six-core fusion architecture with two performance cores that are up to 15 percent faster, four efficiency cores that are up to 50 percent more efficient, a four-core GPU that is up to 50 percent faster, powerful Apple-designed Image Signal Processor (ISP), video encoder and more.”

iPhone XS announcement, September 2018, Apple Newsroom, iPhone XS announcement, September 2018

“Core ML running on the A12 Bionic Neural Engine is up to nine times faster than on A11 Bionic, with as little as one-tenth the energy usage.”

iPhone XS announcement, September 2018, Apple Newsroom, iPhone XS announcement, September 2018

“A12 Bionic features a six-core fusion architecture with two performance cores that are up to 15 percent faster, four efficiency cores that are up to 50 percent more efficient, a four-core GPU that is up to 50 percent faster, powerful Apple-designed Image Signal Processor (ISP), video encoder and more.”

iPhone XR announcement, September 2018, Apple Newsroom, iPhone XR announcement, September 2018

“Core ML running on the A12 Bionic Neural Engine is up to nine times faster than on A11 Bionic, with as little as one-tenth the energy usage.”

iPhone XR announcement, September 2018, Apple Newsroom, iPhone XR announcement, September 2018

“A11 Bionic, the most powerful and smartest chip ever in a smartphone, features a six-core CPU design with two performance cores that are 25 percent faster and four efficiency cores that are 70 percent faster than the A10 Fusion, offering industry-leading performance and energy efficiency.”

iPhone 8 announcement, September 2017, Apple Newsroom, iPhone 8 announcement, September 2017

“The 21.5-inch model delivers up to three times faster performance and the 27-inch model is up to 50 percent faster.”

iMac 21.5-inch (2017) announcement, June 2017, Apple Newsroom, iMac 21.5-inch (2017) announcement, June 2017

“With up to twice the CPU and graphics performance on iPad Air, and up to four times the CPU and eight times the graphics performance on iPad mini with Retina display, almost everything you do is faster and better than ever, from launching apps and editing photos to playing graphic-intensive games—all while delivering all-day battery life.”

iPad Air announcement, October 2013, Apple Newsroom, iPad Air announcement, October 2013

“With up to twice the CPU and graphics performance on iPad Air, and up to four times the CPU and eight times the graphics performance on iPad mini with Retina display, almost everything you do is faster and better than ever, from launching apps and editing photos to playing graphic-intensive games—all while delivering all-day battery life.”

iPad mini with Retina display announcement, October 2013, Apple Newsroom, iPad mini with Retina display announcement, October 2013

“New integrated Intel Iris graphics deliver up to 90 percent faster performance than the previous generation MacBook Pro with Retina display.”

MacBook Pro (Retina, 13-inch, Late 2013) announcement, October 2013, Apple Newsroom, MacBook Pro (Retina, 13-inch, Late 2013) announcement, October 2013

“The new Mac Pro features 4-core, 6-core, 8-core or 12-core Intel Xeon processors running at Turbo Boost speeds up to 3.9 GHz that deliver double the floating point performance of the previous generation Mac Pro.”

Mac Pro (Late 2013) announcement, October 2013, Apple Newsroom, Mac Pro (Late 2013) announcement, October 2013

“Two workstation-class AMD FirePro GPUs with up to 12GB of video memory provide up to seven teraflops of compute power and up to eight times the graphics performance of the previous generation Mac Pro.”

Mac Pro (Late 2013) announcement, October 2013, Apple Newsroom, Mac Pro (Late 2013) announcement, October 2013

“The high-end 21.5-inch model and both 27-inch models feature quad-core Intel Core i5 processors up to 3.4 GHz and NVIDIA GeForce 700 series graphics with twice the video memory and up to 40 percent faster performance than the previous generation.”

iMac 21.5-inch (Late 2013) announcement, September 2013, Apple Newsroom, iMac 21.5-inch (Late 2013) announcement, September 2013

“With up to twice the CPU and graphics performance, almost everything you do on iPhone 5s is faster and better than ever, from launching apps and editing photos to playing graphic-intensive games—all while delivering great battery life.”

iPhone 5s announcement, September 2013, Apple Newsroom, iPhone 5s announcement, September 2013

“New Intel HD Graphics 5000 gives MacBook Air up to 40 percent faster performance for gaming and graphics intensive apps, and new flash storage provides speeds up to 45 percent faster than the previous generation and nine times faster than traditional hard drives.”

MacBook Air 13-inch (Mid 2013) announcement, June 2013, Apple Newsroom, MacBook Air 13-inch (Mid 2013) announcement, June 2013

“The new fourth generation iPad features the amazing 9.7-inch Retina display and includes a new Apple-designed A6X chip that delivers up to twice the CPU performance and up to twice the graphics performance of the A5X chip, all while delivering an incredible 10 hours of battery life in the same thin and light iPad design.”

iPad (4th generation) announcement, October 2012, Apple Newsroom, iPad (4th generation) announcement, October 2012

“Apple also updated the Mac® mini with third generation dual-core Intel Core i5 and quad-core Intel Core i7 processors that are up to twice as fast and have integrated graphics that are up to 65 percent faster.”

Mac mini (Late 2012) announcement, October 2012, Apple Newsroom, Mac mini (Late 2012) announcement, October 2012

“The latest NVIDIA GeForce processors deliver up to 60 percent faster performance for advanced gaming and graphics intensive apps.”

iMac 21.5-inch (Late 2012) announcement, October 2012, Apple Newsroom, iMac 21.5-inch (Late 2012) announcement, October 2012

“With up to twice the CPU and graphics performance, almost everything you do on iPhone 5 is blazing fast for launching apps, loading web pages and downloading email attachments.”

iPhone 5 announcement, September 2012, Apple Newsroom, iPhone 5 announcement, September 2012

“The new integrated Intel HD Graphics 4000 is up to 60 percent faster and gives the MacBook Air plenty of power to tackle games and videos.”

MacBook Air 13-inch (Mid 2012) announcement, June 2012, Apple Newsroom, MacBook Air 13-inch (Mid 2012) announcement, June 2012

“With double the graphics performance of the A5 chip, the A5X provides a superb balance between performance and power efficiency so users can enjoy all the benefits of the stunning new display while experiencing a smooth Multi-Touch™ interface, immersive gameplay, incredible visual depth and all-day battery life that iPad is known for delivering.”

iPad (3rd generation) announcement, March 2012, Apple Newsroom, iPad (3rd generation) announcement, March 2012

“Apple's dual-core A5 chip delivers up to twice the processing power and up to seven times faster graphics than iPhone 4, all while maintaining incredible battery life—now up to 8 hours of 3G talk time.”

iPhone 4S announcement, October 2011, Apple Newsroom, iPhone 4S announcement, October 2011

“The new Mac mini delivers up to twice the processor and graphics performance of the previous generation in the same amazingly compact and efficient aluminum design.”

Mac mini (Mid 2011) announcement, July 2011, Apple Newsroom, Mac mini (Mid 2011) announcement, July 2011

“Starting at $1,199, the new iMac is up to 70 percent faster and new graphics deliver up to three times the performance of the previous generation.”

iMac 21.5-inch (Mid 2011) announcement, May 2011, Apple Newsroom, iMac 21.5-inch (Mid 2011) announcement, May 2011

“Featuring the very latest dual-core and quad-core Intel Core processors, the entire MacBook Pro line is up to twice as fast as the previous generation.”

MacBook Pro 13-inch (Early 2011) announcement, February 2011, Apple Newsroom, MacBook Pro 13-inch (Early 2011) announcement, February 2011

“With 48 processing cores, the NVIDIA GeForce 320M graphics processor delivers up to twice the graphics performance of its predecessor, making Mac mini ideal for graphics intensive applications or visually rich games.”

Mac mini (Mid 2010) announcement, June 2010, Apple Newsroom, Mac mini (Mid 2010) announcement, June 2010

“The new iMac line, starting at $1,199, is the fastest ever with Intel Core 2 Duo processors starting at 3.06 GHz, and Core i5 and i7 quad-core processors for up to twice the performance.”

iMac 21.5-inch (Late 2009) announcement, October 2009, Apple Newsroom, iMac 21.5-inch (Late 2009) announcement, October 2009

“iPhone 3GS offers incredible speed and performance, on average up to twice as fast as iPhone 3G, so you can render web pages quicker and launch applications faster.”

iPhone 3GS announcement, June 2009, Apple Newsroom, iPhone 3GS announcement, June 2009

“The Mac mini features NVIDIA GeForce 9400M integrated graphics for up to five times better graphics performance than before and now with dual display support can drive two Apple or third-party displays with Mini DisplayPort or DVI connections.”

Mac mini (Early 2009) announcement, March 2009, Apple Newsroom, Mac mini (Early 2009) announcement, March 2009

“…combining all the revolutionary features of iPhone with 3G networking that is twice as fast* as the first generation iPhone…”

iPhone 3G announcement, June 2008, Apple Newsroom, iPhone 3G announcement, June 2008

“Apple® today introduced the new Mac® Pro with eight processor cores and a new system architecture that delivers up to twice the performance of its predecessor.”

Mac Pro (Early 2008) announcement, January 2008, Apple Newsroom, Mac Pro (Early 2008) announcement, January 2008

“Delivering more realistic graphics for animation and gaming, every MacBook Pro now includes the state-of-the art NVIDIA GeForce 8600M GT and is more than 50 percent faster than the original MacBook Pro with Core Duo.”

MacBook Pro 15-inch (Mid 2007) announcement, June 2007, Apple Newsroom, MacBook Pro 15-inch (Mid 2007) announcement, June 2007

“Every MacBook Pro model includes an Intel Core 2 Duo processor with 4MB of shared L2 cache, an 800 MHz frontside bus and 2GB 667 MHz DDR2 SDRAM memory, running professional applications like Final Cut Pro® 6 and Logic® Pro 7 more than 50 percent faster than the original MacBook Pro with Core Duo.”

MacBook Pro 15-inch (Mid 2007) announcement, June 2007, Apple Newsroom, MacBook Pro 15-inch (Mid 2007) announcement, June 2007